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Marketing and Search Engine Optimization

The first step to marketing and advertising your business and your website is understanding your goals and the options available to you. Design Customs marketing experts can help you tailor a plan to best suit your short and long term advertising goals. We can help educate you on the available advertising channels so you can make decisions based on your needs and budget limitations.

Things You Can Do

SEO (Search Engine Optimization)
Social Networking Sites
Increasing Link Popularity
Email Signature Customization
Directory Listings
Discussion Boards and Listserve Group Submissions
Leverage Marketing Partners
Tell-a-Friend Forms
Pay Per Click Ads
Fresh Content

Statistics Gathering and Review

Design Customs professionals will help you leverage existing tracking software to gather statistics relating to traffic and usage on your site. Our team will use this information to determine any weak spots and to make improvements to maximize your site's potential.

Email Marketing

A common concern of many of our clients is how to best market to a current customer base. At Design Customs, we highly recommend leveraging email marketing, which is one of the easiest and most cost effective ways to advertise to current customers. There has to be some strategy employed in email marketing, however. The last thing you want to do is upset your current customer base with repeated spam marketing pieces.

We recommend keeping an "opt-in/opt-out" list and giving your customers the option to receive these emails. We also encourage you to offer specials and promotions in your email marketing. This ensures that customers will want to continue to receive your email marketing pieces.

Membership Newsletters

Our experienced writing staff will aid you in marketing your products and services by highlighting your company's important accomplishments, affiliations, and the special offers. Upcoming company events, presentations, and new products or services can also be introduced effectively using this vehicle.

When members register on your site, you can market to them repeatedly with product and service updates, sales, website changes and other special information. By keeping your offerings interesting and valuable, you will keep customers coming back again and again.